Watch The Extra Gum Ad That Is Bringing Everyone To Tears

It’s not often that a gum commercial can bring you to tears. 

But Extra Gum’s “The Story of Sarah & Juan” is a serious tear-jerker, in line with its 2013 heart-warming “Origami” campaign, which lovingly told the story of a father and daughter. 

As Haley Reinhart’s take on “Can’t Help Falling in Love” plays in the background, we witness a love story that begins with a look. As Sarah and Juan lock eyes, Sarah is so overwhelmed with the romantic connection that she blushes and looks away. This sets the tone for the rest of the commercial. 

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Through high school, picnics, prom, fights and long-distance, one thing remains constant between Juan and Sarah — Extra Gum. 

Each time Sarah gives Juan a stick of gum, Juan draws on the wrapper afterwards. It all comes together at the end, when Sarah is led to a private room to find that Juan had been saving these wrappers documenting their journey. In a romantic and private setting, Sarah finds one wrapper with a drawing of Juan proposing, only to turn around to Juan actually proposing.

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Many on Twitter have had an emotional reaction to the two-minute spot. 

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